After a recent blog about resume tips, I realized there's so much more I could have included and this addendum will cover more areas but there's always more!

More things to Avoid

Before we get to writing content, let's start with more things to avoid when writing your resume.

• Microsoft templates, skip them.  Make your resume pop.  Lose the built-in template everyone else has and come up with something unique.
• Stretching the truth.  You can be called on your bluff. Write what you know instead.
• Attempting One Size Fits All.  Whenever you try to develop a one-size-fits-all resume to send to all employers and recruiters, you almost always end up with something that will end up in the recycle bin.  Recruiters and Employers want you to write a resume specifically for us. We expect you to clearly show how and why you fit the position in a specific organization.
• Going on Too Long or Cutting Things Too Short.  Despite what you may read or hear, there are no rules governing the length of your resume. The one page or two page rule does not exist.  Understand my frame of reference, I deal mainly with Technical Professionals and Executives.  We need details.  The point here is, don't cut your resume short just to keep it under two pages.  Give us all the details necessary while balancing length versus readability.  You don't want to write a novel either.  This also goes back to the point above with writing customized resumes for every job you apply for. 

Quantify Achievements

I can spot bull excrement at 100 yards, just like the rest of the intelligent world.  Statements with quantifiable achievements aren't just easier to read, they make for stronger points.  

For example: Instead of this:I am a talented and popular writer dedicated to writing good documents fast.

Try this:Wrote upwards of eight articles per day and can attract an audience of over 30,000 unique visitors.

Which of these sounds like the better deal to you? Showcase what you can bring to your prospective company.

Keep It Simple

Expect your resume to be skimmed.  Make it as easy as possible for us to see why you are so special.  We tend to read lists and skip over paragraphs. So, when it comes down to a choice between the two, keep the most important information in a bulleted list.  You can scan a list much quicker than a paragraph, this way we will take away more raw information from your neatly listed resume, helping you stand out. 

Keep this in perspective.  Too often I find resumes that are basically a bulleted resume.  Everything is in bullets.  Including boring details that read like job responsibilities.  I don't care about that!  I want to know what make you different, list your accomplishments, not your responsibilities. 

Something else to keep in mind and this goes back to writing a customized resume for every job... you must have pertinent information on the first page of your resume.  You must catch the readers eye with the first page if you have multiple pages.  Otherwise, all the great details will not be read if your initial page is full of fluff.

It's like watching the news and they say red wine is good for your heart and suddenly you switch to a red wine diet.  Common sense rules apply here too!

Include key terms

Increasingly, resumes are entered into systems that scan them for key terms applicable to the job. This is especially true of resumes submitted in soft copy, whether to a recruiting site or directly to a prospective employer. These systems weed out any that don't contain the right trigger words. Employers don't mind if this costs them a few good candidates, since they still have more than they can talk to, but it doesn't have to affect you. Make sure the key terms are in your resume somewhere - and that they're spelled right, especially if they're technojargon or product names that a spell-checker can't check

When you send Perito Eleven your resume, it's read by recruiters, not machines.  It's more important for us to able to see key terms on a skim.  Believe it or not, I actually prefer to work with candidates that will pick up the phone and call!  Let me know you exist so we can get down to business!

Edit Ruthlessly

Keep everything important both on the first page and up high. Don't give us a chance to skip your most important selling points.  Take a very hard line on clutter.  If there's anything that detracts from exactly why you'd be perfect for the job, remove it. 

Are you on Twitter? Thirty-two million other folks are, but most of them aren't using it to search for work. A recent poll revealed that only 8% of respondents have used Twitter to help with a job search. Don't let this valuable medium go unmined as you look for your next opportunity. Dan Schawbel, author of "Me 2.0: Build a Powerful Brand to Achieve Career Success," has tips to help you use Twitter to raise your professional profile and fast-forward your job search.

Create your personal brand

Instead of just jumping in, Schawbel says, "Before using any social network, create a single, unified social-media strategy, so that your brand remains consistent throughout each network that you join, including Twitter." He recommends using the same professional picture/avatar and user name, a consistent bio, and a personal brand statement that explains what you do and who your audience is.

Tweak your Twitter homepage

Take advantage of all of Twitter's tools to make sure your Twitter homepage looks professional. Says Schawbel, "Just like your other social network profiles, your Twitter profile should be completely filled out. This includes your full name, location, a biography, and -- the single most important element -- a single link to a site of your choosing. I recommend directing people to a blog, your LinkedIn profile, or a site that you feel best represents you. If you really want to take your brand to the next level, then a custom Twitter background, which you can make using twitterimage.com or twitterbacks.com, is required."

Build your audience

Don't think you know anyone on Twitter? Think again. "A percentage of your friends, family, and previous coworkers are already on Twitter," he reveals. "You can easily import contacts from most Web-mail programs or find people using Twitter's search engine and invite your network onto Twitter with an email invitation. Then, use Twitter search to locate people in your industry, follow them, and interact with them through a series of tweets and 'retweets' over time."

Start tweeting

Not sure what to tweet about? Tweet what you know, says Schawbel. "The more you tweet about what you know, the more you'll become the go-to person on that topic in the Twitterverse. The key to building an audience is to remain interesting to your current followers so that they retweet your messages and more people discover and follow you. And, again, by constantly following more people, namely the influencers in your industry, and pushing out relevant tweets, your audience will grow rapidly."

Not sure what to tweet about?

Tweet what you know, says Schawbel. "The more you tweet about what you know, the more you'll become the go-to person on that topic in the Twitterverse. The key to building an audience is to remain interesting to your current followers so that they retweet your messages and more people discover and follow you. And, again, by constantly following more people, namely the influencers in your industry, and pushing out relevant tweets, your audience will grow rapidly."

Let folks know you're looking

There are a few ways to alert followers that you're in the market for a new job. "First, revise your Twitter profile to call attention to the type of job you're looking for. Second, customize your Twitter background and add in text that talks about where you're headed in your career. Finally, you can send a tweet after you've built your follower count, which states your expertise and the type of job you're looking for," he advises. To get a job you may have to help others find them, too.

There are a few ways to alert followers that you're in the market for a new job. "First, revise your Twitter profile to call attention to the type of job you're looking for. Second, customize your Twitter background and add in text that talks about where you're headed in your career. Finally, you can send a tweet after you've built your follower count, which states your expertise and the type of job you're looking for," he advises. To get a job you may have to help others find them, too.

Adds Boston-based Schawbel, "If you discover a job lead on Twitter and it's not related to what you want to do, passing it on is an effective way to network."

Searching for a job is not always easy, no matter what state the economy.  When you're on the hunt, your best weapons are your resume and network but this blog is about your resume. This document must emphasize the best of your experience, education, and skills.  Don't let your effort go to waste by having these glaring red flags on your resume.

Fancy Fonts, Glitter, Images, etc

In an effort to make your resume stand out, you may find that it gets thrown out or deleted.  Less extreme attempts such as including image files or using non-traditional symbols or fonts should also be avoided.  While it may be a nice break for a recruiter reading through hundreds of Times New Roman documents, you run the risk of the fonts or images not loading properly.  In fact this happens quite often, and your resume will most likely be deleted or tossed in the shredder.

Listing Your References

Listing your references on the resume is a definite no-no, yet I see it all the time. References should always appear on a separate page, and should only be produced when asked for.  Besides do your references want to be called by random potential employers without warning?  Wouldn't you rather tell your references that someone really important is calling today, have a moment to tell them about the job, and remind them how awesome you are?

Another oddity that won't go away is the line - "References Available Upon Request."  It's understood that you will, so save some space and your potential employer's time. 

It's Written in Full Sentences

We receive dozens if not hundreds of applications -- help us out!  Your resume should be short and sweet and strategically bulleted (more on this on another blog).  You aren't writing a novel, you are trying to catch a skimming employer's eye and prove you are worth a second look -- and an interview.

There Are No Numbers

One of the worst things you can do on a resume is to be vague.  Don't just list your accomplishments in a general way -- have the quantitative data to back it up.  If you exceeded a goal, by how much did you exceed it?  If you created and distributed company performance reports, how many did you do?  Adding numbers concretizes your accomplishments and paints a better picture of what you actually did. Also, make sure you are answering the "how" question.  If you completed five projects this year instead of the expected four, how did you do it?

It Includes the Words "Duties" or "Responsibilities"

When you are writing your current or former job description, focus on your accomplishments, not what you had to do.  As an alternative to "duties" or "responsibilities," flip your tasks into achievements.  For example, instead of being "responsible for the sales team," consider "directed the sales team to beat their repeat client objective by 10%" - numbers define and help paint a picture!

It Lists an Objective

For the most part, objectives sound insincere and, worse, can limit your options.  Let your cover letter do the talking when it comes to why you want that particular job.  Remember, each cover letter and resume should be individually tailored to a specific job -- not just a specific field.  Taking an interest in the specifics of the job makes you look professional and focused and not like you are mass-emailing anyone who might hire you.  Desperation is no more attractive to an employer than it is to a date.

It Contains Spelling or Grammatical Errors

We all know to avoid this one.  It makes you look sloppy and negates the part of your resume that proudly describes you as "detail-oriented."  The best things you can do for a resume is send it to a professional resume service or a professional editor.  If you are a student, your career center likely offers free resume counseling or at least free information to help you fine tune your CV before sending it out.  At the very least, have a friend look it over and check for basic language errors -- spell check just doesn't cut it.

It Lists an Unprofessional Email Address

In a world where email is free, and most of us have multiple addresses, make the effort to have a professional email address.  Keep it simple -- using your name is best. Just make sure you leave the spankme@naughtymail.com for personal use.  Don't use your current work email unless you are self-employed! 

It Includes a Picture

The ONLY time this is appropriate is if you are applying to be a model or an actor, and in both cases, a separate portfolio is preferable.  Including a self-portrait could exclude you for not being serious and may make you appear unprofessional.  Let your skills and experience speak for you.

It Is Too Personal

Resumes should demonstrate how professional you are -- that means the anecdote about the time you met Aerosmith backstage is not appropriate.  That being said, let your personality come through in your resume by including volunteer experience or a (very) short section about your interests.

Social Networking

Most of us live in cyberspace and if you can easily be Googled make darn sure that whatever we find is appropriate.  This is a common sense rule and shouldn't need further explanation. If it does, time to grow up!

The Bottom Line When times are tough, getting a job is a stressful undertaking. Don't sell yourself short. Instead, make sure your resume is the best example of you as a potential employee and before you know it, you'll be employed once again.  

Many mid-late career job seekers may have heard this before - I'm sorry but you're "overqualified." In a tight job market many professionals often consider openings that are less lucrative and less prestigious than their last job. Sometimes employers are glad to hire seasoned workers at a bargain, but more often they dismiss the candidate as "overqualified."

What's behind the overqualified label is an employer's fear that if you're hired, you'll be searching for a better job before you learn where the restrooms are. But if you really want the job, there are ways of countering the perception that you're too good for it.

Re-read the job description

Just because you earned more and had more responsibility in the past doesn't mean you're overqualified for this job. If you meet or exceed every criterion, consider yourself highly qualified. On the other hand, if you don't meet all the requirements, you would be using a new technology you've never heard of, for example, you may actually be under-qualified.

Too many job seekers think, "If I can do this big thing, then surely I can do those smaller things." Maybe they can do them, but it will be a tougher sell.

Fine-tune your resume

A resume is not a document set in stone. You should always rewrite your resume to fit that particular job, and that may mean taking down the tone a notch and emphasizing exactly the skills needed in the new job. To tune your resume and cover letter, also consider the company culture and include relevant words, phrases, and technologies.

Don't lie about your history

It's true that some screeners go right to the salary in order to weed out the "too expensive" candidates. If you were an executive earning six figures, don't say you were a junior accountant earning $40K. Then again, unless you're filling out an online form that requires your salary history, a sin of omission just to get in the door is fine.

Experts recommend addressing salary in a cover letter or interview by giving a wide range of income you would consider, or by saying you assume the company will pay competitive salary for the job.

You want to steer the conversation to the tasks of the job and your history of longevity in other companies and away from dollar figures. If you can explain how previous lateral moves benefited you, that can diffuse their fear you'll be looking for a higher-paying job

Check your sense of entitlement at the door

Are you miffed at applying for a job "beneath" your abilities or ticked at defending a career that began when the interviewer was in diapers? Those attitudes won't do you any favors.
People read energy and attitude. One way to turn around your negative attitude and impress the interviewer at the same time, is to come prepared with incisive questions about the job duties and the company. Show you are in touch and engaged and understand their needs.

Clearly explain why the job will be good for you

"If you hire me now, I won't lose my house" may be true, but it won't impress an interviewer. Have good reasons why it would benefit you personally and professionally. If the position is in your area of passion, you can make the case that even though you had a management job, for example, you want to move away from management. If the job is a good career fit, the employer will be much more impressed.

Make circumstantial evidence work for you

Remember, the employer is looking for a good fit and that means cultural and personal fit in addition to hard skills. Do you have volunteer experience or community commitments that would interest a hiring manager at a "young, hip" company? Emphasize them.

Likewise, your network can speak volumes for your ability to fit in. But make sure those contacts are recent. Referrals from people who haven't seen you in 20 years could give the impression your most productive days are behind you.

What about the age issue?

Career coaches admit age discrimination exists, but it may not be as widespread as seasoned job seekers like to believe. An updated wardrobe, newer hairstyle, or current cultural references could hedge against ageism, or they could make you look silly. Experts agree that the best way to impress a hiring manager is showing how well you understand their immediate problem and how you're the solution. That's true for job seekers at any stage of their careers.

It is difficult to stay optimistic when you're hunting for a job with limited responses, heavy financial burdens, and constant negativity in the media about the economy. Finding a new job or a new career can be rough and emotionally challenging.

Albert Einstein said: "In the middle of every difficulty lies opportunity." You can find opportunities in negative situations if you are willing.

Use this time to re-invent yourself and your career, develop new relationships, reconnect with old ones, and strengthen the relationships you have. Seeking a new opportunity will be a lot of work and it can be emotionally draining, which is why you have to take time for yourself to remain in a positive state of mind.

You might find it helpful to do things that you have not had time to do while working such as reading a book, going to the gym, or walking your dog. Take the time to do the activities you enjoy that will rejuvenate you by using this time off work to your advantage. Take this time to build a closer relationship with your family, drive the kids to school, or have snacks prepared when they get home; this is an excellent opportunity to open up the lines of communication when you would normally be working. Have lunch dates, pack a picnic, or brown bag; make time for the friend who you're never able to connect with due to your conflicting schedules. You will likely find your friend supportive encouraging, and advocating in your job search.

You will be exhausted from applying to opportunities, from rejection, from interviews, and from the stress of it all. In the interim, take this time to strengthen your spirit!

Just remember, before you know it, you will be back to work.

You've heard it before and you'll hear it again: "Networking is the best way to get a job."  That much is true.  Sometimes I hear "My network will get me a job. So I'll start building my network right now!"  So you go to networking events, shake some hands, introduce yourself, and exchange business cards.  You go home happy, thinking, "The five people I met tonight can all be eyes and ears for me in my new job search."

There's one big problem. Those five people each retained maybe three seconds' worth of information about you.

Those folks are strangers. There is an excellent chance that if you called any of these five people on the phone tomorrow, you'd say your name and they'd ask, "Who?" They would have completely forgotten you. That's not surprising. Quick networking-event handshake conversations are not ideal for establishing the trusted relationships that lead to job-search introductions.

You've already have a network that can help you.  The network that matters most for job-seekers is the network made up of people who already know you.  

Events Go Only So Far

The meet-and-greet gatherings are terrific places to meet people who may, over time, with cultivation, become trusted members of your network. Those events deserve 10 percent of your networking time, at most. The rest of the time is better spent re-connecting with your old, trusted network connections.  

Most of us are lazy networkers. We say, "It's easier to meet new people than to dig up and touch base with old ones." Yet the people who already know you and have worked alongside you can vouch for you, with credibility. Someone who met you last week can say, "I met a smart guy last week at the Networking Event," and the first question he'll be asked is, "What do you know about him?" What can he say in reply, apart from "Nothing"? That's not the kind of job referral you need.

It's time consuming and dull, but you've got to find and make contact with the people who can speak with authority about your work. Maybe you've lost track of all of them and that's OK. That's what LinkedIn and search sites are for. It can be awkward to call someone and say, "I'm sorry we've fallen out of touch," but it's critical and with the current social networking mindset, it's completely acceptable and commonplace.  

Nurturing Your True Network

You can start refreshing your true network.  Your true network is the circle of people who have authentic and impressive stories to tell about you today. Grab a piece of paper and a pen (or sit down at your computer) and start writing names. Search your email and address book! Most of us, when pushed to do it, can list 50 people we should reconnect with. Job number one will be finding these people and reaching out to them to catch up on what you and they have been doing since you last spoke. Job two is letting them know about your job search.   

Meeting new people can be fun for people who like that sort of thing, but meet and greet networking should not be central to your job search. Tracking down and catching up with old colleagues, vendors, friends, and schoolmates is by far the more high-impact networking activity.

This blog reminds me of a classic book by Harvey Mackay, "Dig Your Well Before You're Thirsty."  I think that sentence says a lot.  So what are you waiting for?

While the holidays might seem like a slow period for hiring, most don't realize that this also presents an opportunity for job applicants to make an impression.

During the holidays many job seekers are preoccupied with family gatherings and other distractions that keep them away from their job search. As a result, the volume of job seekers is often lighter, and that gives you, as a candidate, a greater chance of being noticed.

Most companies work on their strategic plans during the fourth quarter and tend to be more open to a variety of potential hires that might fit with their strategic goals for the coming year.

Call during off hours

As the holidays approach, people are in and out of the office, and those who are at work often use that time to play catch up. Since support staff may be out of the office, you have a better chance of reaching an actual hiring manager. A great way to contact managers when they aren't running in and out of meetings is to call before the start of the business day or after 5 p.m.

Avoid holiday gimmicks

Some job seekers use ideas like sending a plate of Christmas cookies along with a cover letter or printing their resumes on holiday paper in the hopes that they'll get noticed. We feel it's better to be more conservative. Make sure the content of your email is written persuasively and with impact. Focus on your skills rather than gimmicks; you also won't have to worry about offending people who celebrate different holidays.

Use events to build relationships, not beg for a job

Holiday parties, end-of-the-year conferences, and other events all afford opportunities for networking. Job seekers can also organize holiday drinks with people they want to connect or reconnect with, since people tend to be more open to socializing during this time of year.
The idea is to have more face time and build a relationship. What you should be doing now during the holiday time is contacting them in a way that puts them on a more equal footing. People are much more willing to go out for drinks, have lunch, and give more face time. Use this time to forge relationships, not just look for the job.

Don't lose focus

Staying motivated during the holidays could give you can edge over those applicants who put their search on hold. The biggest thing is to keep at it. Around the holidays, it's easy to get caught up in all the distractions. Set aside time every day and continue to look for opportunities.
The idea is for people not to assume that because it's the holiday season that they shouldn't continue their efforts.

This is a really good time of year to take advantage of relationships, forge new alliances, and to use the holiday spirit to your benefit.